I love anything ’70s, but I also like mixing in some ’90s style as well. I layered a Zara lace top on top of a white t-shirt with denim on denim Zara jeans and Diesel (vintage) jacket. These gray “Mom Fit” jeans are currently sold out but Zara might Continue reading →
It’s 2017, and now more than ever you need to create your own personal brand. Here are my top 6 social media platforms that I recommend using ASAP from my “Personal Branding + Marketing Tips Guide” that will be available soon.
Why should you build your personal brand you ask? Grow your personal brand so that you can build trust, control your own destiny, career, and become an industry influencer / leader.
“There are seven billion people in the world today, and in 2010 23% percent of them were online. By 2020 there will be almost eight (7.8) billion people in the world, and 68% of them will be online.” — Marie Forleo
Like most people, you’re probably thinking, “What? All of it? Do you know how many social media platforms there are these days?”
No worries, you don’t have to be on all of them. Here are the top social media platforms I personally recommend using:
An image is worth a thousand words. Instagram has now over 500 million active monthly users! And Instagram Stories is blowing up and will only get better. Plus, Instagram stories get more views than Snapchat videos/stories. Instagram is perfect for personal branding and I would say it’s my #1 at the moment. Make sure you’re posting beautiful quality content that’s not commercial daily. Also be sure to tag brands, people, and use #hashtags. Take your Instagram pics to the next level with my favorite new book “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform, written by Aimee Song. Aimee is a fashion and lifestyle blogger with more than four million Instagram followers, so she knows a thing or two about photography, marketing, and personal branding. Get yourself a copy ASAP. Trust me, you need it. Click the link above or bottom book picture to purchase. Goal: Post 1 beautiful / creative on-brand image per day + use Instagram stories (be a storyteller and share behind the scenes action) same as you would Snapchat.
Amazing target market reach, and cost-effective advertising. You can target your specific market to the detail with just a few dollars per ad. Plus, Facebook loves videos and now has live video…use both! Since Facebook favors videos they get better reach and more views. Make sure to create a Facebook page that is separate from your private Facebook profile. You can create a business/company page, brand, product, artist, band, public figure, group, and non-profit page..etc Click here to create your page. Also, remember to always reply to comments on your page. Goal: To connect and engage with your audience with daily / weekly posts.
Video is big right now, and will only get bigger. Hello vlogging! YouTube is an incredibly powerful tool that you can use to build your personal brand and social media fan base. Upload well edited “About Me”, “How To”, Personal Vlogs, and Client Interviews videos. YouTube is one of the largest Search Engine after Google, and Google owns YouTube. That means better ranking on Goggle when you post your videos. Goal: Post quality on-brand 5-20 minute videos (once per week or once per month) to grow your followers across all social media platforms.
New site is finally up! It’s still a work in progress for the next few months, but as they say, better done (published) than perfect. I had to move my entire site to a new host and then start from zero (more on my “resources” page). To say it has been a lot of work is an understatement. Wearing grey J Brand Jeans, Zara Bucket Bag, and Zara Top.These two will give you endless styling abilities while staying stylish and comfortable on the weekends. Spring came early to LA = Trees are blooming everywhere!
Matching the background in my new favorite blue velvet denim. Wearing J Brand 815 Super Skinny Jeans. Get them here. The jeans also come in stunning bell-bottoms/flares perfect for that ’70s revival look. Velvet is going to be huge for Fall + Winter! The shoes – Alexander Wang. The beautiful Bates Motel in Los Angeles was painted all white as an art project…street art. They even painted the palm trees around the motel white. They also added splashes of pink paint. There is always someone there doing photography….go see it in person! Click “Continue Reading” to get my weekly online marketing + personal growth tips below.
Head over to my new “ABOUT” page for more of my Top Fall Picks/Obsessions! Also, check out my new “MARKETING AGENCY” page for some great marketing tips…I will be adding more this month. Also, follow me on Periscope for Business, Growth, + Marketing Scopes…..coming soon. And lets add each other on Snapchat! Periscope + Snapchat @ LifestyleSky
My Tip of the Week: “Top #marketing isn’t about resources – it’s about value. The more #value you add to people, the more they will see you as an expert.” TR
Click “Continue Reading” for more to post a comment and to get another marketing/business tip from me. Continue reading →
Spending time at my favorite spot in Los Angeles…Grove Mall outdoor shopping + farmers market. Be sure to check out the amazing views. Modern ’70s flares are perfect for all ocasions especially paired with a simple white top. Wearing J Brand High-Rise Flares Jeans, Bebe Top, and BCBG Booties. Continue reading →
Happy Labor Day weekend everyone! I am off to celebrate a special wedding and then to hopefully get to spend Sunday celebrating my even more special friends birthday. Head over to my new “ABOUT”page for my Top 7 Fall Picks/Obsessions! Also check out my new “MARKETING AGENCY” page for some great marketing tips…I will be adding more soon. In Beverly Hills wearing ’70s inspired white belted blazer. Blazer is from Zara (Black blazer here) and has a belt that ties at the front. I love that I can wear it loose without a belt or just over my shoulders. Can’t wait to get the black blazer as well. Yes, I will be wearing white for Labor Day weekend and after…because white just like black is timeless and beautiful. Happy weekend! Click “Read More” to post a comment and to read my marketing/business tip of the week. Continue reading →
Summer days spent traveling and lounging by the pool. Made it in the J BRAND “Good Jeans Travel Well” email! Click here for my favorite J BRAND Photo Ready Super Skinny Style. I wore my super soft and super comfortable Photo Ready J BRANDS while traveling to Catalina Island + summer weekends lounging by the pool while reading the massive September Elle Issue……oh how I love September Fall Fashion previews.