It’s 2017, and now more than ever you need to create your own personal brand. Here are my top 6 social media platforms that I recommend using ASAP from my “Personal Branding + Marketing Tips Guide” that will be available soon.
Why should you build your personal brand you ask? Grow your personal brand so that you can build trust, control your own destiny, career, and become an industry influencer / leader.
“There are seven billion people in the world today, and in 2010 23% percent of them were online. By 2020 there will be almost eight (7.8) billion people in the world, and 68% of them will be online.” — Marie Forleo
Like most people, you’re probably thinking, “What? All of it? Do you know how many social media platforms there are these days?”
No worries, you don’t have to be on all of them. Here are the top social media platforms I personally recommend using:
An image is worth a thousand words. Instagram has now over 500 million active monthly users! And Instagram Stories is blowing up and will only get better. Plus, Instagram stories get more views than Snapchat videos/stories. Instagram is perfect for personal branding and I would say it’s my #1 at the moment. Make sure you’re posting beautiful quality content that’s not commercial daily. Also be sure to tag brands, people, and use #hashtags. Take your Instagram pics to the next level with my favorite new book “Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform, written by Aimee Song. Aimee is a fashion and lifestyle blogger with more than four million Instagram followers, so she knows a thing or two about photography, marketing, and personal branding. Get yourself a copy ASAP. Trust me, you need it. Click the link above or bottom book picture to purchase. Goal: Post 1 beautiful / creative on-brand image per day + use Instagram stories (be a storyteller and share behind the scenes action) same as you would Snapchat.
Amazing target market reach, and cost-effective advertising. You can target your specific market to the detail with just a few dollars per ad. Plus, Facebook loves videos and now has live video…use both! Since Facebook favors videos they get better reach and more views. Make sure to create a Facebook page that is separate from your private Facebook profile. You can create a business/company page, brand, product, artist, band, public figure, group, and non-profit page..etc Click here to create your page. Also, remember to always reply to comments on your page. Goal: To connect and engage with your audience with daily / weekly posts.
Video is big right now, and will only get bigger. Hello vlogging! YouTube is an incredibly powerful tool that you can use to build your personal brand and social media fan base. Upload well edited “About Me”, “How To”, Personal Vlogs, and Client Interviews videos. YouTube is one of the largest Search Engine after Google, and Google owns YouTube. That means better ranking on Goggle when you post your videos. Goal: Post quality on-brand 5-20 minute videos (once per week or once per month) to grow your followers across all social media platforms.